In order to get the highest price in the shortest time, you need to know how to market your home. The better you market your home, the more offers you will get. And the more offers you get, the more choices you have to get the price and terms you want.
The most important factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market and your property’s worth. The key is to get as many people as possible checking out your fairly priced property. If your property is not priced fairly, there will be no buyers because your price is set too high.
Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Fix any defects (peeling or faded paint, cracks, stains, etc.) Condition alone can sometimes prompt fast buying decisions. Not only should you fix any defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.
Learn how to negotiate the best terms for all parties involved. Terms are another factor that may be adjusted to attract buyers. If you insist on getting your asking price, think of what you can offer to the buyers. For example, improvements you’ve made or even offering seller financing at a lower than market interest rate on a portion of the sale price. Convince them why they should be paying the price you have set.
Lastly, get the buzz out about your home. List your house with a hot agent that ensures your house is listed on the MLS and on the Internet. On your own, get the word out. It should always be visible to passersby that your house is for sale, whether it is through signs, local advertisements or you telling friends, family, and acquaintances.
Jon has sold three houses for me and just found for me the perfect one-of-a-kind cottage in Bearden before it even went on the market. Hardwood floors, natural light, curb appeal – this charming house built in 1940 is now my home. I can't say enough good things about Jon. Having been both buyer and seller, I have benefitted from Jon's deep knowledge of the local housing market and his insider contacts within the industry and the community. He helps buyers find sellers and vice versa. He could have been a litigator with his negotiating skills, and like a charming Southern lawyer, he makes both sides of the transaction feel like winners. Jon seamlessly takes care of the tedious paperwork associated with housing transactions and holds your hand through the whole process. Jon is honest, resourceful, accountable and smart. His vision for houses and passion for people are unique.Laura S.
Jon Brock got our house sold in 2 days after it sat on the market for 6 months with another Realtor. He employed a professional photographer and generated buzz among buyers and other Realtors by listing our house on his website for a week before the house was officially listed.M.J. Widner