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Plan of Action

  1. Analyze why you are selling - If you understand your motives, you will be able to better negotiate and to get what it is that you want, whether it be a quick sale, high price, or somewhere in the middle.

  2. Prepare your home for the buyer - Maximize the strengths of your property and fix up its weaknesses. You want the buyer to walk away from your home with a lasting good impression.

  3. Find a good real estate agent that understands your needs - Make sure that your agent is loyal to you, and can negotiate to help you achieve your goals. In addition, they should be assertive and honest with both you and the buyer.

  4. Be prepared for negotiation - Learn and understand your buyer’s situation; what are their motives? Can you demand a big deposit from them? Try to lock in the buyer so that the deal goes through.

  5. Negotiate for the best price and the best terms - Learn how to counter offer to get maximum value from every offer.

  6. Make sure the contract is accurate and complete - Be honest with your disclosures; you do not want to lose the deal because you were lying or diminishing your home’s defects. Insist the buyers get a professional inspection. This will protect both you and the buyer.
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Testimonials

Jon has sold three houses for me and just found for me the perfect one-of-a-kind cottage in Bearden before it even went on the market. Hardwood floors, natural light, curb appeal – this charming house built in 1940 is now my home. I can't say enough good things about Jon. Having been both buyer and seller, I have benefitted from Jon's deep knowledge of the local housing market and his insider contacts within the industry and the community. He helps buyers find sellers and vice versa. He could have been a litigator with his negotiating skills, and like a charming Southern lawyer, he makes both sides of the transaction feel like winners. Jon seamlessly takes care of the tedious paperwork associated with housing transactions and holds your hand through the whole process. Jon is honest, resourceful, accountable and smart. His vision for houses and passion for people are unique. Laura S.
Jon Brock got our house sold in 2 days after it sat on the market for 6 months with another Realtor. He employed a professional photographer and generated buzz among buyers and other Realtors by listing our house on his website for a week before the house was officially listed. M.J. Widner
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